The Great Egg Heist: A Behind-the-Scenes Look at Chicken Cross’s Development and Launch Strategy, Featuring Exclusive Interviews
As the online gaming industry continues to evolve, new games are emerging that aim to capture players’ attention and imagination. One of these is Chicken Cross , a slot machine game developed by Playson, a Malta-based game development company. The game has generated significant buzz in recent weeks, but what makes it so special? In this article, we take an exclusive Chicken Cross look at the behind-the-scenes story of Chicken Cross’s development and launch strategy.
The Concept Behind the Game
To understand how Chicken Cross came to be, we spoke with Stiliyan Kovachev , Head of Product at Playson. "We wanted to create a game that would stand out from the crowd," he explained. "Something that would capture players’ imagination and keep them engaged for hours on end."
According to Kovachev, the idea for Chicken Cross was born out of a brainstorming session between Playson’s development team. "We were looking for something new and exciting, and we started throwing around ideas," he said. "One of our designers suggested a game centered around chickens crossing the road – it sounds silly, but it worked!"
Gameplay Mechanics
So what makes Chicken Cross so engaging? The gameplay mechanics are where this game truly shines. Players take on the role of guiding their chicken across a virtual street, collecting eggs and avoiding obstacles along the way.
"We incorporated a mix of classic slot machine elements with modern twists," said Kovachev. "The game features five reels, three rows, and 243 ways to win – plus, we included some exciting bonus rounds that keep players on their toes."
One of the key innovations in Chicken Cross is its Auto-Run feature. This allows players to automate the gameplay process, allowing them to sit back and relax while still enjoying the game.
"We wanted to give our players as much freedom as possible," said Kovachev. "The Auto-Run feature lets them play at their own pace – whether they’re in a hurry or want to take their time."
Development Process
But what about the actual development process? How did Playson’s team bring Chicken Cross to life?
According to Dimitar Dzhonov , Art Director at Playson, the game was developed using a combination of traditional 2D and modern 3D graphics. "We experimented with different styles until we landed on the perfect look," he said.
"We also worked closely with our designers to create engaging animations that would bring the characters to life," added Dzhonov. "From the chickens’ funny antics to the way they interact with each other, every detail was carefully crafted."
Launch Strategy
When it comes to launching a new game, timing is everything. Playson’s team knew this and planned the release of Chicken Cross meticulously.
"We decided to launch during the summer months when people are more likely to be on vacation or looking for a break from their daily routines," said Kovachev. "We wanted to catch players in a lighthearted mood, making it easier for them to fall in love with our game."
Exclusive Interviews
To gain further insights into Playson’s development process and launch strategy, we spoke with key members of the team:
- Stiliyan Kovachev , Head of Product at Playson
- Dimitar Dzhonov , Art Director at Playson
These exclusive interviews provide a unique glimpse into the minds behind Chicken Cross and offer valuable lessons for game developers looking to create their own viral hits.
Marketing Strategy
Chicken Cross’s marketing strategy is also worth noting. "We wanted to make sure our message reached the right audience," said Kovachev. "We focused on social media platforms, collaborating with influencers and running targeted ads to get the word out."
"We also partnered with some of the industry’s leading online casinos to give players a taste of what they could expect from Chicken Cross," added Dzhonov.
Conclusion
In conclusion, the development and launch strategy behind Chicken Cross are a testament to Playson’s innovative approach to game development. By focusing on engaging gameplay mechanics, beautiful graphics, and an entertaining storyline, the team has created something truly special.
As the online gaming industry continues to evolve, it will be exciting to see how Chicken Cross fares in the coming months. One thing is certain – with its unique concept and innovative features, this game is sure to leave a lasting impression on players worldwide.
What’s Next for Playson?
While Chicken Cross has been making waves in recent weeks, we couldn’t help but wonder about Playson’s future plans.
"We’re already working on our next big project," said Kovachev. "It’s still under wraps, but I can promise you it will be something just as exciting."
With its track record of innovation and success, there’s no doubt that Playson is here to stay – and we can’t wait to see what they come up with next!